INTRODUCTION
This Privacy Policy (“Policy”) outlines the data protection practices of LifinityRx and its affiliates (“LifinityRx,” “we,” “us,” or “our”) as they relate to your use of our websites (including www.lifinityrx.com and any domains linking to this Policy), affiliated mobile applications (“Apps”), and other services we provide (collectively, the “Services”).
This Policy describes how we collect, use, disclose, and protect your information when you access our Services or otherwise interact with LifinityRx. It is incorporated by reference into our [Terms of Service]. Capitalized terms not otherwise defined herein shall have the meanings given to them in the Terms.
PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY.
By using the Services, you agree to the terms of this Policy. If you do not agree, please do not access or use the Services.
This Privacy Policy explains:
- What Information We Collect and Where It Comes From
- How We Use Your Information
- Online Analytics and Advertising Tools
- How and When We Share Your Information
- Your Choices Regarding Marketing Communications
- Third-Party Services and Disclosures About Health Information
- How We Protect Your Information
- Privacy Rights for California Residents
- Privacy Rights for Nevada Residents
- How Long We Retain Your Information
- Changes to This Privacy Policy
- How to Contact Us
The Information We Collect and How We Collect It
We collect information about you when you interact with or use the Services. Some of this information is required to deliver our Services effectively. If you choose not to provide certain information—or request that we delete it—you may be unable to access some or all features of the Services.
1. Information You Provide to Us
We collect personal and health-related information you voluntarily share with us, including when you:
- Create or register an account;
- Request or receive treatment and place orders for products or services;
- Contact us via forms, chat, email, or other support channels;
- Participate in surveys, research studies, or promotional campaigns;
- Submit feedback, questions, or other communications;
- Apply for employment opportunities;
- Upload or post content to the Services (e.g., reviews or forum posts).
Examples of the information we may collect include:
- Personal identifiers: name, date of birth, address, phone number, and email address;
- Health information: medical conditions, treatments, prescriptions, lab results, physician referrals, and other related data;
- Account details: log-in credentials and security information;
- Billing and shipping details: addresses, payment card data (processed via third-party vendors);
- Transactional data: order history, subscription preferences, and fulfillment details;
- Customer support records: interactions with our support or technical teams;
- Demographic details: such as gender and age, if voluntarily provided;
- Public content: any user-generated content submitted to forums, blogs, or review sections;
- Any other information you choose to share with us.
2. Information We Collect Through Automated Means
We automatically collect certain information about your device and how you interact with the Services. This helps us analyze performance, maintain security, and improve your experience.
This may include:
- Technical data: IP address, browser type, device type and identifiers, operating system, and referring/exit URLs.
- Usage details: Pages visited, time spent on each page, clickstream data, search queries, downloads, and other user interactions.
- System data: Error logs, crash reports, and diagnostics related to performance or functionality.
Mobile App Usage
When you use our mobile Apps, we may collect additional data specific to your mobile device, such as:
- Device ID and IP address;
- Operating system and browser type;
- Mobile carrier and language settings;
- Date, time, and frequency of use;
- Behavioral patterns related to in-app navigation.
Location Information
We may collect:
- Approximate location (e.g., city/state) based on your IP address; and
- Precise location (e.g., GPS coordinates), only with your explicit permission, to enable certain features or personalize content.
You may control or disable location tracking at any time through your device settings.
Cookies and Similar Technologies
We and our service providers use cookies and similar technologies—such as tags, SDKs, tracking pixels, and server logs—to:
- Recognize your device across sessions;
- Store user preferences and login status;
- Monitor traffic, usage, and performance trends;
- Deliver tailored content and ads;\n- Assist with security, fraud prevention, and administrative tasks.
You can configure your browser to alert you about cookie usage or to block cookies entirely. However, some features of the Services may not function properly without them.
3. Information We Collect from Social Media and Third-Party Platforms
If you engage with LifinityRx on social media platforms (such as Facebook, Instagram, or X), we may collect publicly available information including your name, profile details, and any comments, tags, or content you share about us.
If you participate in promotions or connect your social account through our Services, we may collect any information you authorize those platforms to share with us.
4. Information We Receive from Other Sources
We may receive additional information about you from third-party partners—including healthcare providers, pharmacies, laboratories, technical service vendors, and analytics platforms. This information may be used to complete your transactions, enhance your user experience, or support treatment, fulfillment, and communications.
HIPAA Notice of Privacy Practices
When it comes to your protected health information (PHI), LifinityRx follows the requirements of the Health Insurance Portability and Accountability Act (“HIPAA”). This section describes how we may use and disclose your health information, and what rights you have regarding it.
Your Rights
You have the right to:
- Access your medical record – You can request an electronic or paper copy of your medical records and other health information we maintain. We will provide it within 30 days of your request, subject to a reasonable, cost-based fee.
- Request corrections – If you believe information we have is incomplete or incorrect, you can request that we correct it. If we deny the request, we will explain why in writing within 60 days.
- Confidential communications – You may request that we contact you in a specific way (e.g., only at your work phone or by mail to a different address). We will accommodate reasonable requests.
- Restrict disclosures – You may ask us not to use or share certain health information for treatment, payment, or operations. While we are not required to agree, we will comply unless sharing is legally required or necessary for your care. If you pay out-of-pocket in full, you can request that we not share that service with your insurer.
- Accounting of disclosures – You can request a list of disclosures we have made of your PHI (excluding certain routine disclosures) for up to six years prior. The first list in a 12-month period is free.
- Paper copy of this notice – You may request a paper copy of this Policy at any time.
- Authorize someone to act for you – A person with legal authority (medical power of attorney or guardian) may exercise your rights on your behalf.
- File a complaint – If you believe your privacy rights have been violated, you may contact our Privacy Officer (see contact information below) or file a complaint with the U.S. Department of Health & Human Services at www.hhs.gov/ocr/privacy/hipaa/complaints/. We will not retaliate against you for filing a complaint.
Your Choices
In certain situations, you have both the right and choice to direct us to:
- Share information with family, friends, or others involved in your care.
- Share information in a disaster relief situation.
- Include your information in a facility directory.
We will not share your PHI without written authorization for:
- Marketing purposes.
- Sale of your information.
- Most uses of psychotherapy notes.
We may contact you for fundraising efforts, but you can opt out at any time.
Our Uses and Disclosures
We typically use and share PHI in the following ways:
- Treatment – Sharing information with providers who are treating you.
- Operations – Using PHI to run our practice, improve your care, and contact you when necessary.
- Payment – Sharing PHI to bill and obtain payment from health plans or other payors.
We may also share PHI when permitted or required by law, including for public health and safety, research, law enforcement, organ donation, medical examiners, workers’ compensation, national security, and legal proceedings.
Our Responsibilities
- We are required by law to maintain the privacy and security of your PHI.
- We will notify you promptly if a breach occurs that may have compromised your information.
- We will not use or disclose your information other than as described in this Policy unless you authorize it in writing. You may revoke authorization at any time.
- We may update this Policy, and changes will apply to all information we maintain. Updated versions will be available on our website and upon request.
Contact Information
If you have questions about this Privacy Policy or how your PHI is handled:
Privacy Officer
Email: privacy@lifinityrx.com
Phone: 747-330-0340
Mailing Address: 12503 SE Mill Plain Blvd Ste 160, Vancouver, WA 98684
You may also file a HIPAA complaint directly with the U.S. Department of Health and Human Services Office for Civil Rights:
- Website: www.hhs.gov/ocr/privacy/hipaa/complaints/
- Phone: 1-877-696-6775
- Mail: 200 Independence Avenue, S.W., Washington, D.C. 20201
